行业资讯

2022年“华樽杯”中国酒类品牌价值评选结果揭晓,国台再获贵州第

2022-11-12 11:00:39  来源: 和讯 
<P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>今年,全国糖酒会与贵州酒博会“双会齐发”,尽管受疫情影响有些经销商难以抵达现场,但对行业的关注度却丝毫不减。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>11月10日,国台酒品牌价值再创新高,成为业界焦点。经中国酒类流通协会“华樽杯”第十四届企业品牌价值评议组委会评测,国台以1515.5亿的品牌价值继续保持中国白酒品牌价值第十名,贵州白酒品牌价值第三名;国台国标单品的品牌价值位列白酒类第九名,达708.49亿元。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> </P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> </P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> “华樽杯”被称之为“中国酒业奥运会”,具有强大的全国号召力和影响力,是资本机构、商业机构与消费者评估品牌实力的重要依据。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> </P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>2018年国台品牌价值156.75亿元,2021年跃升到1002.55亿元,今年则再创新高,达到1515.5亿元,并继续蝉联白酒行业前十,足见国台品牌影响力之深远和广泛。逐梦中国新名酒,打造中国新名酒,后百亿时期的国台品牌价值始终保持行业领先,无疑为其确定性的高质量发展注入了新动能。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'><B >品牌价值背后是对品质的匠心坚守</B></P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>坚定地走“以品质为基础的品牌引领的高质量发展道路”,是国台一以贯之的路线。国台品牌价值持续创造新高,背后是企业对品质的匠心坚守,反映的是产品的价值所在。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> </P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>扎根茅台镇20多年,国台踔厉奋发,勇毅前行,秉承传统,科学创新,始终坚持“四个正宗”——产地正宗、原料正宗、工艺正宗和品质正宗;坚持持续推动传统酿造向智能酿造转型升级,走新型工业化道路;坚守长期主义、坚守战略定力、坚守创新突破、坚守共创共享,产品品质持续提升、品牌声誉持续增长,国台取得了跨越百亿的新辉煌。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>时至今日,国台主产品树深扎根,优培育,已经逐渐枝繁叶茂。国台酱酒(499元/瓶)、国台国标(699元/瓶)、国台十五年(1499元/瓶)、国台龙酒(2999元/瓶)分别从不同价格带精准细分占位,满足多重消费需求,获得了市场的广泛认可。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'> </P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>特别是国台国标,本届“华樽杯”以品牌价值708.49亿元位列白酒类第九名,足见其产品影响力。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>国台国标历经1年精酿、3年陶藏、1年涵养,5年方成,瓶身标注真实酿造年份,让消费者看见,明白、放心地消费,彰显国台品质诚信。自首款国台国标(2012年酿造)2017年3月上市以来,已连续6年固定在 3·15消费者权益日举办一年一度的上新发布活动,极致追求并认真践行“真实年份、品质诚信”的价值主张,已经成为酱酒品类的超级大单品。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>而为了追求品质卓越,国台还固定在每年6月6日举办致敬河南麦农活动、9月9日举办“致敬贵州粱农”活动,并且连续五年举办生产质量誓师大会,从原粮、工艺到产品,持续践行“年度四大品质行动”,搭建起一套专属于国台的特色品质表达。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>品质成就品牌。国台三获布鲁塞尔国际金奖、两获贵州十大名酒金奖、美国第73届WSWA烈酒大赛中国白酒唯一金奖等上百项殊荣;著名表演艺术家唐国强倾情代言,连续五年入选央视“品牌强国工程”,成功跻身中国一线白酒企业和酱香型白酒主流品牌。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'><B >高品牌价值意味着高成长性</B></P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: ; PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; ORPHANS: 2; WIDOWS: 2; MARGIN: 10px 0px; LETTER-SPACING: normal; LINE-HEIGHT: 1.5; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>知名品牌专家欧赛斯认为,品牌目前已经成为企业成长的核心力量,同时品牌价值背后也隐藏着企业的成长逻辑,当成长逻辑消失的时候,品牌价值随之坍塌。</P><P style='BOX-SIZING: border-box; FONT-SIZE: 16px !important; FONT-FAMILY: -apple-system, BlinkMacSystemFont, "Segoe UI", "Ping